We collect data to operate our B2B software analysis platform and ROI calculators. The data points include:

• Voluntary Data: Email addresses, company names, and system parameters submitted through our forms or calculators.
• Automated Data: IP addresses, browser types, and interaction metrics logged via standard web analytics.

2. How We Use Your Data

Data is used strictly for technical and operational purposes:

• Executing server-side calculations for the CRM/ERP ROI Tools.
• Improving semantic search models and internal LLM-assisted features.
• Delivering technical newsletters (only upon explicit double opt-in).

We do not sell user data. We do not aggregate user data for third-party advertising exchanges.

3. Third-Party Integrations & APIs

To provide AI-generated summaries and market analysis, CRM ROI utilizes Google Gemini API infrastructure. Any data processed through our AI tools is anonymized before transmission. We do not allow third-party foundational models to train on our users' proprietary business data.

4. Cookie Policy

We deploy minimal cookies required for platform functionality and security:

• Essential: Session management and CSRF protection.
• Analytics: Aggregated, anonymized traffic measurement.

5. GDPR and CCPA Compliance

Users in the European Economic Area (EEA) and California possess specific statutory rights regarding their personal data:

• Right to Access: Request a copy of the personal data we hold.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of personal data from our active databases.

6. Contact the Data Protection Officer (DPO)

To exercise your rights or submit technical inquiries regarding our data architecture, contact our compliance team: